Fabb New Start

We’re thrilled to finally announce our Fabbulous new brand identity in the UK furniture industry. Since the company’s founding in 1979 and it’s supportive new owners in 2018, we have completely changed the way our stores look and modernised our product collections for a new generation of customers over the last two years. While we’ve undergone some major showroom and furniture choice changes, our core beliefs are still the same. We still believe that Your Home Starts Here.

After going over many different styles and potential brand names over the last two years, we have finalised our ideas into creating a new powerful name for ourselves that would accurately depict who we are as a business, and allow us to stand out in the retail parks against our neighbouring competitors. Providing Fabb furniture for Fabb people.

Our new massively successful flagship Croydon store, located on Valley Retail Park down Daniell Way opened on the 11th September 2020 and is the first of many Fabb Furniture stores; as the first half of our AHF stores will be re-branded before the end of the year.

We’ve also upgraded and redesigned our AHF.co.uk website at Fabbfurniture.com earlier this year and has been built to compliment the new look in our stores and showcase the now modernised product range to a national audience. With Shop The Look collections now available across all furniture departments. You can truly Make Your House a Home at Fabbfurniture.com.

We have made it our mission to grow our retail space with intention, alongside the re-brand we have removed ourselves from concessional stores which we felt constrained the Fabb new brand. To support our mission, we are excited to announce we will be opening another store at Fosse Park in Leicester spring time next year. Including another MASSIVE potential store opening in time for boxing day this year, which we will announce in the coming weeks...

Finally, after beating our 2018 target of returning to profitability within the first three years of becoming part of a larger family, we did so in two years. We as a business will continue to commit to our customers and employees that we will revolutionise our retail space within the furniture industry. Whether that’s new stores or exciting new products and collections; our goal is to expand our in-store experience on a national scale.

We’re looking forward to a Fabb future.

Fabb Furniture
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